Storytelling
Your Brand Story
Storytelling is a marketing approach companies use to share their values, culture and brand story in an engaging way to connect with their customers and target audience. Storytelling is used both as a core in all marketing and communication activities, and internally within the company. It helps you have more control of how you position in your target's mind.
Brands that don't communicate their story or do not have one altogether have great difficulty getting new customers, retaining existing ones and being top choice of their target group amongst the competition.
1
Branding
Branding consists of many components, but most importantly it is how your target audience perceives you. Good branding increases the value of your business and give your customers and employees direction on who you are, which makes gaining new customers much easier.
Having a cohesive brand makes it easier to market to different customer bases across different channels and it raises the chances of being remembered by customers and increases loyalty.
2
Emotional Engagement
People rely on emotions, rather than information to make decisions. Emotional triggers influence one's decision to buy more than the ad content.
Brand engagement is a process of customers building and maintaining a commitment to a brand. It is one of the most important marketing goals for every business, as it allows brands to interact with customers and increase their brand loyalty.
When engaging with your audience you are creating deep, meaningful relationships with them, which in return forms a significant increase in customer lifetime value.
3
Storytelling
Storytelling connects people and creates a bond between consumers and brands. Stories convey the culture, history and values that unite people.
A good storytelling shares valuable information in a way that creates emotional connection with audience.
Using well-developed storytelling in your communication creates more authentic interactions and emotional connections with your customers and strengthens a company's brand.