Fashion (Re) Branding
Brand Creation
Branding is a financial indicator of your brand equity. It measures the revenue generated as a result of marketing strategies and brand awareness. Brand equity may contribute to your value through how customers perceive your brand.
With successful branding, you assign your brand a more tangible, human side, which your customers can relate to more than a business organisations that's all business. You can appeal to people's emotions through branding and make them feel more connected to your company which helps increase loyalty, positioning and market share.
1
Brand Elements
Brand elements present aspects that make your company a brand and they include brand image, personality, brand story and associations, brand voice, identity, promise, values, targeting and customer experience.
They give your brand uniqueness and help you stand out from your competition.
Psychologically, the more we can humanise something or someone, the more we relate to it. Therefore it is important to bring your brand to life.
2
Positioning
People rely on emotions, rather than information to make decisions. Emotional triggers influence one's decision to buy more than the ad content.
Brand engagement is a process of customers building and maintaining a commitment to a brand. It is one of the most important marketing goals for every business, as it allows brands to interact with customers and increase their brand loyalty.
When engaging with your audience you are creating deep, meaningful relationships with them, which in return forms a significant increase in customer lifetime value.
3
Emotional Engagement
People rely on emotions, rather than information to make decisions. Emotional triggers influence one's decision to buy more than the ad content.
Brand engagement is a process of customers building and maintaining a commitment to a brand. It is one of the most important marketing goals for every business, as it allows brands to interact with customers and increase their brand loyalty.
When engaging with your audience you are creating deep, meaningful relationships with them, which in return forms a significant increase in customer lifetime value.
BENEFITS
1
Higher Brand Recognition
2
3
Increased Loyalty
Cohesive Presence
4
Lower Price Sensitivity
5
Consolidated Positioning
6
Higher Revenue
SCOPE
High-Level
Idea Rationalisation
Market Analysis
Consumer Behaviour
Market Shifts
Profiling
Storytelling
Categories & Product Lineup
Marketing Strategy
Communication Plan
Pre, Launch & Post Launch Strategy
Risk Analysis
Contingency Plan
Development & Implementation Outline
Resources, Timeline & Budget
(Re)Branding Info
Statistics
Branding and storytelling innovation or implementation increases company's revenue by 33% on average.
Analysis
Analysis of your current branding strategy and engagement score reveals main reasons why your brand is not generating more revenue.
Lead Time
Depending on the clarity of your branding and how many details you already have established, this project lasts 6-16 weeks.
Value
Great branding boosts marketing success by 50-70% which has a large impact on your revenue.